7 Inexpensive Tools for Small Businesses to Create Videos

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Here are 7 options to try:

1. Canva

Canva is a graphic design platform that provides tools for creating social media graphics, videos, advertisements, and presentations. It offers paid and free versions, each featuring easy-to-use video creation templates, editing tools, and a vast media library.

2. InShot

InShot is a mobile app designed to make video editing, trimming, and adding music, text, and filters easy. It’s ideal for Instagram, TikTok, and creating short promotional videos. The free version allows you to experiment with and use it, or you can upgrade to the paid version for access to additional features.

3. Wondershare Filmora

Wondershare Filmora is a video editing platform that offers user-friendly editing with drag-and-drop features, templates, and effects. It’s worthwhile to use when making YouTube content and promotional videos. The free version includes a watermark, but you can get an annual subscription to remove the watermark for around $40.

4. Animoto

Animoto is another free drag-and-drop video creation tool with a watermark unless you subscribe for around $16 monthly. It includes customizable templates, music clips, and text overlays to help create catchy promotional videos and social media content.

5. Invideo

Invideo is an artificial intelligence (AI) video creation platform that allows users to create videos with text prompts. There’s a free version available to try it out. Pricing for a subscription starts at around $20 per month for a single user.

6. Clipchamp

Clipchamp is a video editing platform offering free and paid versions. It includes built-in stock video footage, templates, and audio options. This online platform allows users to import, edit, and export audiovisual material in a browser. It’s a useful tool for making social media advertisements and product promo videos.

7. Veed.io

Veed.io is an AI-powered video editor that features text-to-video, avatars, auto-subtitles, and voice translations. It allows users to record, edit, and share videos online. A free version is available, and paid versions start at $12 per month.

Other Video Creation Options for Small Businesses

Here are four more options to explore to make videos for your small business for free:

• Instagram. If you have an Instagram account, you’re likely aware that you can quickly create, edit, and enhance short videos to post to that account and elsewhere.

• TikTok. TikTok is another social media network that’s extremely popular with a broad range of age groups. Its sole purpose is to help people create short videos.

• Shotcut. Shotcut is a free, open-source video editor that offers several editing and enhancement tools and supports a wide range of video formats.

• DaVinci Resolve. DaVinci Resolve is a professional-level video editing tool. A paid version offers more features, but it also has a free version with a user-friendly interface that’s worth checking out.

Does a Small Business Need Liability Insurance If Creating Videos for Marketing?

Yes. It’s wise to err on the side of caution with anything your small business does, including creating videos, especially if that content involves using third-party content. That’s because publishing videos on your website or social channels could create problems for you, including:

• Allegations of copyright infringement

Making videos that include the use of music, images that are not yours, or video footage other people own without securing their permission first could lead to a claim of copyright infringement against you. 

• Defamation claims

Defamation involves the act of communicating false statements about another person or organization that cause them financial or reputational harm. If a video you create and publish unintentionally maligns or harms another person’s or business’s reputation, you could be sued for damages.

• Third-party bodily injuries or property damages

Suppose you decide to use hired actors to shoot a vid and someone is injured during the shoot or their personal property is damaged somehow. You can be held responsible for covering the cost of their medical expenses or paying to repair or replace their damaged property.

• Advertising liabilities

You’ve created a slick-looking video and posted it to your social media channels designed to promote your business versus what your competitors offer. Why worry, right? Wrong. If a competitor takes exception to your video and claims you’ve made false or misleading statements about them, they can sue you for advertising injury.

How to Get Low-Cost Business Insurance Today

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– Reviewed by Brandon Bowie, Team Lead, Professional Lines, Zensurance.