Social Media Influencer Insurance

Social media influencer insurance is made up of a few policies that, collectively, create a comprehensive protection plan for your business activities. Social media influencer insurance often includes the following:

• Commercial General Liability (CGL) Insurance: CGL covers risks that affect almost every business, no matter what your industry. With CGL, you’re covered against third-party injuries or property damage while working on your business. Additionally, this coverage provides financial protection against claims of libel and slander (communicating a message that allegedly damages the reputation of another person or business). It also can cover advertising risks regarding copyright infringement or false advertising. For example, say you make a claim about a product that turns out to be incorrect, and someone cites your content as to why they used that product. You could be sued for false advertising – CGL insurance can cover legal fees and settlement costs.

• • Product Liability Insurance: As a component of a CGL policy, you can be covered for injuries or property damage directly caused by defective products you sell on your social media platform. For example, suppose you run a mom lifestyle social media channel and sell your own baby teething toys. A parent claims your toys cause their child to choke and that your product is dangerous. Product liability insurance may cover things like legal defence costs and possible third-party medical expenses.

• Cyber Liability Insurance: As a social media influencer, your business is predominantly online. This can leave you vulnerable to cyber-attacks such as hacking your account or holding third-party data you host hostage for ransom. Cyber liability insurance can cover ransomware demands, data restoration fees and third-party losses if others’ identities were stolen during a cyber hack.

• Business Contents Insurance: From your laptop, phones to drones, the critical equipment you need to create the amazing content you produce need proper protection. Business contents insurance would be the coverage to help repair or replace your company assets in the event of insured circumstances.

• Event Liability Insurance: Sometimes referred to as production liability insurance, event liability insurance is vital for social media influencers when engaging in events, photoshoots, or other public activities. It covers their liability risks including third-party bodily injury and third-party property damage claims that may occur. An influencer’s general liability or professional liability insurance may not adequately address the risks they face when participating in events, photoshoots, or other public-facing activities.